More On "Pride" Month

This was attributed to Chick-fil-A on 𝕏 even though I am unable to find it through any diligent search, but it does make a point to those demanding every corporation somehow virtue signal during a certain month of the year only for it to move on afterward.

We are proud to protect our values and stay grounded in what we believe. Respect for others does not require us to celebrate or endorse every message or movement. We will not change who we are to appeal to the crowd, and we will not compromise our beliefs for approval. Our position is simple: we will remain respectful, but we will also remain true to our principles.

The only reason companies do such virtue signaling is to get the press coverage and brownie points and hopefully more revenue, because they're afraid of being boycott. Come July 1st they'll forget about the whole thing until next June.